Amazon #1 Best Seller — Startups • Strategic Management • Entrepreneurship
Break free from the patterns holding your company back.
Business Breakthrough 3.0 gives leaders a no-nonsense, step-by-step methodology to transform their company from within, build teams of engaged employees, and grow a thriving, sustainable organization.
You can feel it stalling.
You have a capable team and real momentum, yet growth keeps hitting the same walls. Decisions get made on gut instinct. Meetings end without alignment. Good people leave. You hire more, restructure, and six months later you're back where you started.
The problem isn't effort. It's the invisible patterns in how your company operates. Without a clear methodology for mission, decisions, data, structure, and growth, leaders spend enormous energy doing more of what already isn't working.
The good news: those patterns can be identified, understood, and changed.
A practical playbook, not a theory.
Experts Lee Atchison and Ken Gavranovic share a combined 60+ years of business and technology experience. In Business Breakthrough 3.0, they give you a data-driven approach to understanding how your company actually operates, and a clear path to building one that runs the way you always intended.
"Leading by gut instinct will keep you spinning in circles. Putting your key business data to work will help you grow a thriving organization."
The five breakthrough processes
- Establish and actively embrace a company mission, vision, and set of core values
- Use a formal critical-thinking framework to organize how your company makes decisions
- Understand what to measure and know how to use the data correctly
- Optimize your organizational structure to drive successful actions
- Leverage a market growth strategy for sustained sales success
What leaders are saying
"Practical insights based on experience to drive transformations and optimize agility."
-- Edit Smith, Former CTO, Anthem
"A powerful and pragmatic guide to the systems and processes to be successful in business."
-- Colin Bodell, CTO, Bazaarvoice
"Ken and Lee's unique insights are rooted in a broad and deep base of leadership expertise."
-- Phil Seskin, Advisor
"Their approach to data and critical thinking frameworks turned things around for us."
-- Jim Gochee, CEO, Blameless
"A must read on high-performance organizational design."
-- Lloyd Taylor, CTO/COO, Alembic Technologies
"Their ability to explain core business concepts is both powerful and refreshing."
-- Ryland Leyton, Cognizant
About the Authors
Get the book
Available on Amazon in Kindle, paperback, and hardcover editions. Published by Executive Book Publishing.
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